About Me
Hi, I'm Riley!
I'm a social content creator based in New York City.​ ​
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I'm an extrovert and I carry that into my work. Busy offices, packed shoots, and group think sessions are where I thrive. I love getting to know people and telling their stories, whether thats through a still image, a goofy social media piece, a long-form video series, or just water cooler chat with my coworkers. I love vibrant colors and high contrast in my own style, but I'm adaptable to whatever aesthetic a story requires.
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Throughout my career, I've had a variety of experiences working for sports teams, leagues, and influencers providing creative assets and guiding social media strategy for high-level brands. I love managing calendars and coordinating shoots as much as I love editing a hype video or shooting a TikTok.
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If there's one thing that I want someone to remember about me, it's that I always give my all. Every role I've held has been a brand new experience and I take great pride in my adaptability to each one and skills crafted through hard work and true dedication.
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In my free time, I'm usually walking around Central Park, trying a new restaurant, or watching whatever sport is on that season.
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About my work experience:
Currently, I work as a freelance content creator in New York City. This includes a contract Social Media Coordinator and Photographer/Videographer with Roots Marketing Agency. In this role, I provide curated photo and video assets for the agency's clients and assist in managing several client accounts.
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Coming out of college, I worked as a Social Content Specialist with LEARFIELD through Red Raider Sports Properties. In this position, I managed and created sponsored video content for Texas Tech Athletics' social channels. In this role, I also assisted in the production of multiple long-form video content series with LEARFIELD's Always On program.
During my junior and senior years of college, I worked as a Digital Media Student Assistant for Ohio State Athletics. In this role, I assisted my department in developing digital content and managing social media accounts. I acted as a game-action photographer and videographer on game days and an in-office content creator and social media assistant.
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I was also an NHL Live Social Contributor for the 2023-2024 hockey season. In this role, I delivered photo and video content to the NHL and its teams to be used on social media during games.
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In March 2023, I worked alongside the NCAA to provide
the organization with Instagram and Twitter content through the first and second rounds of the March Madness women's basketball tournament.
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In Fall 2022, I worked as a Student Manager for Ohio State Men's Ice Hockey, where I launched and managed the team's TikTok account and assisted in the management and creation of content for other team social accounts.
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My introduction to the sports industry was through working as a Student Manager for Women's Lacrosse. During the 2021-2022 season, I assisted this team in general administrative operations.
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Please connect with me at the links below!